The Taco Bell Live Más Scholarship is one of the most popular and unique scholarship programs available to students in the United States. Unlike traditional scholarships that focus on grades, athletic ability, or standardized test scores, the Live Más Scholarship celebrates passion, creativity, and personal storytelling. The scholarship allows young people to earn money for college simply by expressing what they love and explaining how they plan to make a positive impact.
Whether you are a high school student, college student, or a working adult pursuing higher education, the Taco Bell Live Más Scholarship offers a valuable opportunity to get financial support without stress. In this guide, you will learn everything you need to know about the scholarship, including how it works, who can apply, the amount awarded, and the best tips to increase your chances of being selected.
What Is the Taco Bell Live Más Scholarship?
The Live Más Scholarship is an annual education fund created by the Taco Bell Foundation to support young people who want to pursue their dreams through education. The scholarship does not require good grades, letters of recommendation, or financial statements. Instead, it focuses on a 60-second video where applicants talk about their goals and passions.
The program is designed to encourage students who think differently, dream boldly, and want to create something meaningful in their communities or career paths.
Who Can Apply for the Taco Bell Live Más Scholarship?
The eligibility requirements are kept simple so that more students can participate. To qualify, you must:
Be between the ages of 16 and 26.
Be a U.S. resident.
Be enrolled or planning to enroll in an accredited post-secondary institution (college, university, or vocational school).
Submit a video explaining your passion.
Not be a Taco Bell employee applying for the employee-only version (there’s a separate program for employees).
There are no GPA requirements, no essays, and no professional video skills needed. This opens the door for thousands of students who may not qualify for traditional academic scholarships.
How Much Is the Scholarship Worth?
The Taco Bell Foundation awards over $10 million every year, and students can win different amounts depending on the quality of their entry. Award categories include:
$5,000 scholarships
$10,000 scholarships
$25,000 scholarships
Winners can also reapply in future years, giving them another chance to earn additional funding as they continue their education.
Read also: Unifast Scholarship Program 2025/2026: How to Apply
How to Apply for the Live Más Scholarship 2025/2026 (Step-by-Step Guide)
Applying for the scholarship is simple. Below is the step-by-step process:
1. Identify Your Passion
The first step is understanding what drives you. Your passion can be:
A career goal (medicine, technology, engineering)
A talent (music, art, dancing)
A community project
A personal mission (mental health awareness, education, sports)
The scholarship committee wants to see what inspires you and how education will help you grow.
2. Record a 60-Second Video
This is the most important part of your application. Your video should answer three main questions:
What is your passion?
Why does it matter to you?
How will education help you achieve it?
Your video does not need to be professionally edited. A phone-recorded video in a quiet room is enough. What matters most is your sincerity and enthusiasm.
3. Upload and Submit
You will upload your video directly to the official scholarship portal during the application period. Make sure your video is:
Clear and easy to understand
Within the time limit
Original and recorded by you
4. Wait for the Review
A review panel checks every submission. They look for:
Creativity
Authenticity
Uniqueness
Future potential
Winners are contacted directly via email.
Important Dates for the 2025 Application
While exact dates may vary slightly each year, the scholarship usually follows this timeline:
Application Opens: December
Application Closes: January
Review Period: February–April
Winners Announced: May
It is important to check the official Taco Bell Foundation website for updated deadlines.
Tips to Improve Your Chances of Winning
1. Be Unique
The scholarship receives thousands of videos each year. Your video should express what makes your story different.
2. Speak Clearly and Confidently
Even if you are shy, try to express your thoughts clearly. Practice before recording.
3. Choose a Quiet Background
Good audio makes your message easier to understand.
4. Show Passion
The committee wants to feel your excitement. Smile, speak with energy, and share personal experiences.
5. Keep It Simple
You do not need expensive cameras or special editing. A simple one-shot recording that is emotional and honest is enough.
6. Follow All Instructions
Staying within the time limit and submitting before the deadline improves your chances.
Why This Scholarship Is Different
Many scholarships focus on academics or sports, but the Live Más Scholarship focuses on personal growth. Taco Bell created the program to give young people the chance to pursue their dreams without pressure. This makes it one of the most inclusive and accessible scholarships available.
Here are a few reasons why students love it:
No GPA or test scores required
No essays
No financial documents
Simple video format
Large number of yearly winners
Opportunities to renew
It is one of the easiest and most rewarding scholarships you can apply for.
What Winners Can Expect
Apart from the financial support, scholarship recipients become part of a growing community called the Live Más Scholars Network. Members get:
Networking opportunities
Mentorship programs
Access to events
Guidance on career development
This community helps students stay connected and continue working toward their dreams.
Conclusion
The Taco Bell Live Más Scholarship is more than just financial aid it’s a platform that supports creativity, ambition, and personal expression. If you have a dream and you’re willing to share your story, you already have a strong chance of winning.
The application is simple, the requirements are easy to meet, and the reward can significantly reduce your educational expenses. If you’re between 16 and 26 and ready to take a step toward your passion, this scholarship is worth applying for
